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Salesforce Email Essentials (EEB101) Sample Questions:

1. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Journey Builder Import Activity Entry Source
B) Journey Builder Fire Event Entry Source
C) Automation Studio Schedule Starting Source
D) Automation Studio File Drop Starting Source

2. A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)

A) Order History
B) Email Address
C) List Attributes
D) Data Extension Fields

3. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A) Select the update type Overwrite
B) Ensure that the data extension contains a primary key
C) Select the update type Add Only
D) Select the update type Add and Update

4. Which of the following is not a valid data type of list model?

A) Decimal
B) Date
C) Text
D) Numeric

5. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Use A/B Testing to see which email works best
B) Design for Mobile
C) Plan for blocked images....use HTML text and web safe fonts....include alt tags
D) Test and test again.
E) Put most important info in upper left quadrant...position logo, call to action.

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