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The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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- Number of Questions: 60
- Passing Score: 67%
- Length of Examination: 105 minutes
- Format: Multiple choices, multiple answers
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Map customer journeys across channels - Build decision trees and branching logic - Apply personalization and dynamic content |
| Topic 2: Reporting and Analytics | 14% | - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports - Track engagement and conversion metrics - Provide actionable insights and recommendations |
| Topic 3: Automation and Data Management | 14% | - Manage contact data and data hygiene - Build and manage automation workflows - Utilize automation studio effectively - Implement SQL activities for data processing - Configure imports and exports |
| Topic 4: Email Marketing | 18% | - Configure AMPscript for dynamic content - Create and optimize email content - Ensure deliverability and inbox placement - Apply template and content block strategies - Implement A/B testing andsend time optimization |
| Topic 5: Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state - Gather requirements and understand business objectives - Analyze customer data and segmentation needs |
| Topic 6: Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure lists and populations - Configure account settings and business units - Implement data management and data extensions - Manage sender profiles and deliverability settings |







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