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GCCC Strategic Communication Management Professional Sample Questions:

1. Following a traditional service center funding model is an advantage for a communication team because:

A) it contributes to the bottom line by generating profits for the company.
B) the cost is not a barrier for clients from working with their in-house communication professionals.
C) the team is always eager to do their best work because they have a captive client base.
D) the in-house clients understand the value of the communication team because they pay market rate for communication services.

2. Which objectives are MOST important when developing a communication strategy?

A) Substantial, marketable, actionable, and time-sensitive
B) Strategic, memorable, attainable, and task-oriented
C) Specific, measurable, attainable, relevant, and time-sensitive
D) Safe, measurable, actionable, relevant, and targeted

3. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Better media relationships.
B) Confidence is enhanced.
C) They understand what to say and when.
D) Consistently positive media coverage.

4. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) An integrated approach using printed and digital media.
B) A memorandum for use in all staff meetings within the organization.
C) Articles placed on the intranet about the importance of hygiene.
D) A poster campaign that covers all work units of the organization.

5. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! I believe in your platform and know you will be a great representative for our city.
B) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
C) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
D) I am not planning on voting in this election.

Solutions: