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Google Display Exam Practice Test Sample Questions:
1. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.
A) Lookat mouseover and interaction rate
B) Use conversion tracking
C) Track Website traffic trends
D) Compare costs to leads
2. Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?
A) Transparent background images load faster in browsers.
B) Transparent background images appear to float on the ad's background.
C) Transparent background images allow the ad's background to be more pleasing to view.
D) Transparent background images allow the ad's background to fade through the image.
3. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?
A) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
B) Amy should increase her advertising budget.
C) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
D) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
4. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?
A) 15 percent
B) 10 percent
C) 20 percent
D) 5 percent
5. Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?
A) Statistical report
B) CTR report
C) Conversion reporting
D) Impression report
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |







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