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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Topic 2: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic |
| Topic 3: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies |
| Topic 5: Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Topic 6: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Design mobile customer journeys - Implement mobile opt-in management - Configure SMS and push notification campaigns |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How frequently does Einstein Engagement Scoring updates to email?
A) Email daily
B) Model Monthly
C) Mobile Weekly
2. On which social channel can users create ad audiences?
A) Twitter (X)
B) Instagram
C) Houzz
D) Tiktok
3. What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
A) banner
B) Product
C) Content
4. Which social network(s) support lead capture in Ad Studio?
A) Instagram
B) Google Adwords
C) Facebook
D) Twitter
E) Linkedin 2%
5. Difference between inbox message and in app message.
A) Inbox message is displayed and stored in device in app message is displayed only 1 time
B) Inbox messages can be used only in los whereas in app message can also be used in android
C) Inbox message is displayed once but in app message is displayed repeatedly
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A,B,C | Question # 4 Answer: C | Question # 5 Answer: A |







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