2022 C_C4HMC92 Premium Files Test pdf - Free Dumps Collection
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SAP Marketing Cloud Implementation Certification Exam Details:
| Number of Questions | 80 |
| Schedule Exam | SAP Training |
| Exam Name | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Sample Questions | SAP Marketing Cloud Implementation Certification Sample Questions |
| Duration | 180 mins |
| Exam Price | $550 (USD) |
| Level | Associate |
| Exam Code | C_C4HMC92 |
| Passing Score | C_C4HMC92 - 64% |
NEW QUESTION 34
What campaign category creates a custom audience based on the assigned target group?
- A. E-mail campaign
- B. Trigger-based
- C. Facebook campaign
- D. Transfer leads
Answer: C
NEW QUESTION 35
What refers to a self-contained and reusable entity of predefined content for the implementation of a business process.
- A. A scope item
- B. All of these
- C. A business scenario
- D. None of these
Answer: A
NEW QUESTION 36
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)
- A. Top categories
- B. Sentiment score
- C. Unique click rate
- D. Rate of opened messages
Answer: C,D
NEW QUESTION 37
SAP Marketing Cloud is a private ABAP Cloud Platform
- A. Incorrect
- B. Correct
Answer: A
NEW QUESTION 38
What are some features of the Marketing Cloud integration inbound integration with social media?
- A. Load and analyze social media data from Facebook and Twitter
- B. Sentiment engagement analysis
- C. All of these
Answer: C
NEW QUESTION 39
The marketing expert can analyze and process data that has been harvested from internal or external channels, in
- A. Profile Dashboard
- B. Sentiment Engagement
- C. Customer Journey Insight
- D. Analytics and Reports Gallery
Answer: C
NEW QUESTION 40
Which standard integration scenarios are available for integration with SAP CRM and SAP Marketing Cloud? (2)
- A. Repilication of target groups from SAP CRM to SAP Marketing Cloud
- B. Replication of contact permissions from SAP CRM to SAP Marketing Cloud
- C. Replication of leads from SAP Marketing Cloud to SAP CRM
- D. Replication of service tickets from SAP CRM to SAP Marketing Cloud
Answer: B,C
NEW QUESTION 41
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Cloud for Customer?
- A. Application Log
- B. All Integration Flowsc
- C. Import Monitor
- D. Marketing Application Jobs
Answer: C
NEW QUESTION 42
Which apps are part of Identity and Access Management? (2)
- A. Maintain Certificate Trust List
- B. Display Technical Users
- C. Maintain Business Roles
- D. Maintain Communication Users
Answer: B,C
NEW QUESTION 43
What app do you use to transfer custom fields and form teplates from a Quality system to a Production system?
- A. Manage Your Solution
- B. Customs Catalog Extensions
- C. Export Software Collection
- D. Extensibility Inventory
Answer: C
NEW QUESTION 44
In SAP Marketing Cloud, what are examples of predictive scores?
- A. Product Buying Propensity
- B. Channel Affinity
- C. Best Sending Time
- D. All of these
Answer: D
NEW QUESTION 45
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? (2)
- A. Send the link to the analytical report using the Send E-mail functionality
- B. Mark the analytical query as favorite using the Favorite functionality
- C. Save an analytical report as a tile using the Save as Tile functionality
- D. Download the report results using the Export to Excel functionality
Answer: A,C
NEW QUESTION 46
Your customer wants to implement a process in which marketing experts create campaigns that are then approved/rejected by the marketing manager. How can you implement this approval process?
- A. Maintain the Read restriction for the marketing manager's business role
- B. Implement the changes in the Define Campaign Categories and Actions configuration app
- C. Maintain the Write restriction for the marketing manager's business role
- D. Activate the business workflow for the campaign object
Answer: D
NEW QUESTION 47
In a given business scenario, the priority of the information based on data received from a landing page is higher than the priority of the data received from SAP CRM. What app allows you to priorize the information?
- A. Communication Arrangements
- B. Manage Your Solution
- C. Marketing Extensibility
- D. Segmentation Configuration
Answer: B
NEW QUESTION 48
What is the SAP API Business Hub?
- A. An integrated end-to-end platform that covers the complete application lifecycle for your IT solution
- B. A high-performance, complex event processing engine that collects and analyzes streams of events in real time
- C. A platform that provides usage types for analytics and integration, such as BW, PI and Portal
- D. A catalog of APIs that allows test integration proceses and access documentation
Answer: D
NEW QUESTION 49
You are adding a new data source in the Segmentation Configuration application Where can this data source be consumed?
- A. Value help
- B. Communication system
- C. Segmentation objects
- D. Marketing calendar
Answer: A,C
NEW QUESTION 50
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SAP C_C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
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