C-C4H260-01 Certification – Valid Exam Dumps Questions Study Guide! (Updated 91 Questions)
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NEW QUESTION 34
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define marketing approvals.
- B. Define the campaign templates.
- C. Draw an overview picture of your system landscape.
- D. Define origins and a matching strategy.
- E. Decide which APIs will be used and when.
Answer: A,B,C
NEW QUESTION 35
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.
- A. Exclusion criteria
- B. Whait period
- C. Create interaction
- D. Skip campaing
- E. Segmentation Model
Answer: A,B,D
NEW QUESTION 36
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
- A. Enable the region attribute as a Key Figure Dimension.
- B. Enable the region attribute in the Target Group Configuration app.
- C. Enable the region attribute in the Segmentation Profile app.
- D. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
Answer: D
NEW QUESTION 37
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are
2 correct Answers to this question.
- A. Target group release
- B. Marketing application jobs
- C. Campaign execution
- D. Target group assignment
Answer: B,C
NEW QUESTION 38
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.
- A. Define industries by country using the Dimension Relationships app.
- B. Select relevant standard and custom dimensions and select the option to use media types.
- C. Assign media types to the lowest level of the planning hierarchy.
- D. Ensure that markets are defined and their values are maintained in the system.
Answer: B,D
NEW QUESTION 39
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication System
- B. Communication Scenario
- C. Communication Arrangement
- D. Communication User
Answer: C
NEW QUESTION 40
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- B. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
- C. Merged branches are always combined with an OR condition.
- D. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
Answer: A,D
NEW QUESTION 41
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
- A. Build a static target group and assign it as a target group in the campaign designer.
- B. Build a dynamic target group and assign it as a target group in the campaign designer.
- C. Build a control group and assign it as a target group in the campaign designer.
- D. Build a live target group and assign it as a target group in the campaign designer.
Answer: D
NEW QUESTION 42
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
- A. Key mapping of segmentation objects
- B. Data sources
- C. Segmentation profiles
- D. Segmentation objects and attributes
Answer: C
NEW QUESTION 43
You want to customize e-mail content based on consumers buying behavior in the Web shop. Which settings do you need to change in the Content Studio
- A. Tags
- B. Personalization
- C. Communication Category
- D. Structure Changeable
Answer: B
NEW QUESTION 44
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Arrangement
- B. Communication Systems
- C. Communication Users
- D. SAP Cloud Platform Extensions
- E. Communication Categories and Limits
Answer: B,E
NEW QUESTION 45
You are using the A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct answers to this question.
- A. Hard Bounces
- B. Unique Click Through Rate
- C. Sent Messages
- D. Rate of Opened Messages
Answer: B,D
NEW QUESTION 46
You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.
- A. SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No
- B. SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
- C. SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No
- D. SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes
Answer: A
NEW QUESTION 47
You need to create a new custom report that contains information from two different data sources. Which apps would you use to create this?
- A. Import DataCustom Analytical QueriesExport Software Collection
- B. Custom CDS ViewsView BrowserExport Software Collection
- C. Import DataView BrowserExport Software Collection
- D. Custom CDS ViewsCustom Analytical QueriesExport Software Collection
Answer: D
NEW QUESTION 48
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. Target group
- B. Segmentation models
- C. Campaign
- D. Marketing plan
- E. E-mail template
Answer: C,D,E
NEW QUESTION 49
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Spend area
- B. Collaboration area
- C. Content area
- D. Performance area
Answer: C
NEW QUESTION 50
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Marketing Application Jobs
- B. Marketing Extensibility
- C. Manage your Solution
- D. Map Free Texts
Answer: A,B
NEW QUESTION 51
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?
- A. Segmentation Objects and Attributes
- B. Key Mapping of Segmentation Objects
- C. Assign to Segmentation
- D. Data Sources
Answer: B
NEW QUESTION 52
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. A project
- B. A work breakdown structure (WBS) element
- C. A budget plan
- D. An internal order
Answer: B,D
NEW QUESTION 53
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct answers to this question.
- A. E-mail template
- B. Segmentation models
- C. Campaign
- D. Marketing plan
- E. Target group
Answer: C,D,E
NEW QUESTION 54
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions - B. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - C. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
- D. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category
Answer: A
NEW QUESTION 55
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Static
- B. Live
- C. Trigger-based
- D. Dynamic
Answer: D
NEW QUESTION 56
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
- A. Custom Analytical Queries
- B. Analytics Stories
- C. Operational Reports
- D. Custom CDS views
Answer: A
NEW QUESTION 57
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