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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber & Data Management | 25% | - Data extensions and list management - Subscriber status and preferences - Import/export and data quality - Segmentation and audience creation |
| Email Creation & Testing | 25% | - Email Studio tools and editors - Dynamic content and personalization - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) |
| Sending & Automation | 20% | - Journey Builder fundamentals - Guided sends and user-initiated sends - Automation Studio basics - Triggered emails and transactional sends |
| Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards - Interpreting results and optimization |
| Email Marketing Concepts & Best Practices | 20% | - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals - Email design and accessibility best practices - Deliverability and sender reputation |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
A) Filter Activity in Automation Studio
B) Email Performance Over Time Report
C) Pivot table in Datorama Reports
2. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A) Use an interactive form from email Studio to collect this information
B) Use Journey Builder to build an audience using Ad Studio.
C) Web Studio to capture Query parameters from social media link.
3. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
A) Journey Builder and Engagement Split
B) Salesforce CDP and Einstein Engagement Scoring
C) Automation studio and Query Activity
4. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
A) Leverage Multilingual Content Blocks.
B) Leverage Enhanced Dynamic Content.
C) Leverage templates with AMP script.
5. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
A) Bounced contacts from previous sends
B) Suppressed contacts from contact deletion
C) DoNotTtad preferences
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |








