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Salesforce Analytics-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Einstein Discovery | 22% | - Deployment & Usage
|
| Analytics Administration & Deployment | 18% | - Implementation & Maintenance
|
| Dashboard Design & Development | 25% | - Build & Configure Dashboards
|
| Data Layer | 23% | - Data Sources & Integration
|
| Security & Access | 12% | - Sharing & Permissions
|
Salesforce Certified CRM Analytics and Einstein Discovery Consultant Sample Questions:
1. What is the purpose of the CRM Analytics Dashboard Inspector?
A) To automatically remove bottlenecks to make queries run faster.
B) To view the total time required to run all queries.
C) To see the final query for each widget along with the results.
2. Exhibit.
Universal Containers has a dashboard for sales managers to visualize the Year Over Year (YoY) growth of their customers. The formula used is:
YoY = [(This Year - Last Year) / Last Year] %
Based on the graphic, when there is not an account in the Last Year column, the YoY Growth shows null results. The sales managers want to replace it with 100% value.
What is the correct function to use?
A) substr()
B) replace()
C) coalesce()
3. Universal Containers wants to create two dashboards and has two user groups. The 'Regional Performance' dashboard should be accessible to sales reps and managers/executives to keep track of how sales reps are performing in each region. Sales reps must only be able to see data pertaining to their respective region. The 'National Performance' dashboard is using the same data as the other dashboard but should only be accessible to managers/executives to compare data across all regions.
In addition to row-level security to view only regional data, how should a consultant ensure that sales reps are unable to view the 'National Performance' dashboard?
A) Create one dataset, two apps; store 'Regional Performance' dashboard and dataset In one app; and provide access to both user groups to this app. Store 'National Performance' dashboard in another app and only provide access tomanagers/executives.
B) Create one dataset, one app; store both 'Regional Performance' dashboard, 'National Performance' dashboard, and dataset in the app; and provide access to both user groups to this app. Use row-level security to restrict sales repsfrom seeing data in 'National Performance' dashboard.
C) Create two datasets, one app; store both 'Regional Performance' dashboard, 'National Performance' dashboard, and dataset in the app; and provide access to both user groups to this app.
4. What can a consultant accomplish in the Predictions page of a model?
A) Create predicted outcome value by manually selecting values for some of the predictor fields.
B) If it is decided to follow some of the Einstein Recommendations for model improvement, see what the new model metrics would be.
C) Estimate the impacted business value of using Einstein Discovery.
5. A customer has a dataset consisting of over 300 unique product names. They request a prediction model with the product names included.
Which action should the CRM Analytics consultant take?
A) Run the model using the default variables in the Product object.
B) Split the analysis into multiple models with each having fewer products.
C) Use SKU numbers rather than product names to increase clarity.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B |








