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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Automation Studio Filtering, Messaging, and wait activities.
B) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
C) Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

2. The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Define a goal for each journey.
B) Export the journey email analytics.
C) Review opens and clicks activity summaries.

3. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Audience Engagement Over Time
B) Contacts Count
C) Contacts Analytics

4. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Place a Random Split before Path Optimizer for the pilot group.
B) Configure a holdback group to be targeted by the winner.
C) Select winning path three days after journey activation

5. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A collection
B) A Dashboard
C) A Dimension

Solutions: