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PEGAPCMC80V1_2019 pdf
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Aug 10, 2026
  • Q & A: 0 Questions and Answers
  • PDF Price: $888.00

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  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Aug 10, 2026
  • Q & A: 0 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine
  • Value Pack Total: $1776.00  $908.00

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PEGAPCMC80V1_2019 Testing Engine
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Aug 10, 2026
  • Q & A: 0 Questions and Answers
  • Software Price: $888.00
  • Testing Engine

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Contact Policies and Arbitration- Offer Prioritization
  • 1. Action prioritization
  • 2. Contact limits
  • 3. Volume constraints
  • 4. Business levers and arbitration
Topic 2: Campaign and Channel Management- Outbound and Inbound Marketing
  • 1. Email campaigns
  • 2. Real-time interaction management
  • 3. Web and mobile channels
Topic 3: Engagement Policies and Eligibility- Customer Qualification
  • 1. Eligibility rules
  • 2. Suitability and engagement policies
  • 3. Applicability criteria
Topic 4: Decision Strategies and Analytics- Decisioning
  • 1. Decision strategies
  • 2. Marketing optimization
  • 3. Predictive analytics
  • 4. Adaptive models
Topic 5: Customer Actions and Treatments- Offer and Action Management
  • 1. Treatment design and execution
  • 2. Multichannel offer presentation
  • 3. Define and manage customer actions
Topic 6: Next-Best-Action and Customer Engagement Fundamentals- One-to-one customer engagement
  • 1. Next-Best-Action framework
  • 2. Customer-centric marketing concepts
Topic 7: Customer Journeys and Marketing Operations- Journey Design
  • 1. Customer journey orchestration
  • 2. Performance monitoring
  • 3. Marketing operations management

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